Cottage Rental Agency Marketing and Public Relations Manager

Sandestin Golf and Beach Resort
Job Description
Manager Marketing and Public Relations - CRA
Company Overview
As the provider of the best Seaside, Florida rentals for decades, Cottage Rental Agency offers an amazing collection of private vacation homes. This idyllic community is situated on the Gulf of Mexico along scenic highway 30A and amidst the white sand Beaches of South Walton County. This region of Northwest Florida is known throughout the world for beautifully pristine waters framed by unspoiled coastal lands.
Satisfies the Cottage Rental Agency’s annual total room night and revenue goals through successful campaigns in the areas of marketing, advertising, public relations, sponsorships and special events.  Provides leadership and direction in the marketing disciplines while maintaining Cottage Rental Agency’s brand image by creating quality marketing and public relations programs that reinforces CRA’s brand image.
Essential Duties and Responsibilities: include the following. Other duties may be assigned.
  • Plans and implements an annual budget and departmental plan for all marketing and public relations programs.
  • Plans, executes and evaluates all annual marketing programs and campaigns that drive room nights, reinforces the property's brand image and creates positive awareness for the Cottage Rental Agency.  Supervises and implements the details of these programs to completion.
  • Maintains continuity of image and quality of production of all marketing materials.
  • Plans campaigns that include but are not limited to:
  • Direct Response (Direct Mail campaign, e-mail program); Electronic Broadcast; Major Print Collateral (Beach Life Magazine, Guest Directory, Arrival Guides; Special Events Campaigns (Seeing Red Wine Festival, Half-Marathon, etc.); Internet (CRA website, E-newsletter, E-blasts).
  • Leads and facilitates the effort of on-lining and off-lining of CRA rental units on the website.
  • Creates concepts for lodging packages as needed to drive room nights.
  • Maintains an up-to-date image library for marketing and PR purposes.
  • Leverages all in-property cross-promotional and messaging opportunities.
  • Maintains the property's Charitable Donation Program by responding to all charity requests and producing a monthly tracking report.  Administers CRA’s annual Comp Pool.
  • Participates in weekly Ops Meetings and Senior Leadership Committee Meetings.
  • Develops and maintains a productive working relationship between CRA and SCDC.
  • Contracts professional services as needed to implement marketing programs.
  • Plans, implements and evaluates the annual local, regional and national media plan by established deadlines.
  • Archives all advertising programs with Advertising Notebooks.
  • Informs Reservations of all advertising and promotional programs.
  • Maintains accurate tracking of unique 800 numbers for marketing programs.
  • Supervises staff in the production of monthly 800, URL, Source Code and Booking reports as tools for the evaluation of advertising/marketing efforts.
  • Maintains active presence in professional associations (SCOC, Seaside Train Council, Chamber of Commerce , etc).
  • Leads the property sponsorship efforts in concert with Cottage Rental Agency team to augment the property's marketing budget with in-kind contributions and provide the property with extended marketing and PR exposure.
  • Hosts one-on-one and group media visits to gain favorable local, regional and national media exposure.
  • Keeps the property sponsorship relationships active and productive.
  • Provides lateral service support on weekends and holidays as necessary.
  • Other duties as assigned.
  • Supportive Function:  include the following.  Other duties may be assigned.
  • Represents the General Manager, CRA at meetings and public functions when necessary.
Supervisory Responsibilities:                                                  
Directly supervises Marketing employees and interfaces with Information Systems employees. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.  Must be able to hear harassment complaints and follow proper complaint procedures.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience:                                                                 
High School diploma or its equivalent is required.  College education in Marketing, Public Relations, Advertising or Communication Arts is preferred.  The individual must have at least five years experience in any combination of media buying, public relations, marketing and/or database marketing.
Language Skills:                                                            
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.  Ability to write reports, business correspondence, and procedure manuals.  Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Mathematical Skills:                                                    
Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry.  Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Reasoning Ability:                                                       
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Computer Skills:                                                          
To perform this job successfully, an individual should have knowledge Visiual One, Photoshop, Microsoft Office Suite, Power Point, Excel, Various Media Players, Facebook Coding, Constant Contact, VRBO Website, HyperGenius(web content control), Req Logic, Data base Software and use of HTML Coding.
Certificates, Licenses, Registrations:
Valid driver’s license with at least three (3) years driving experience and must meet company’s driving requirements.
Other Skills and Abilities:                                                         
Individual must possess the ability to articulate and communicate in a professional manner and in fluent English.  The individual must possess the ability to organize and prioritize work, meet deadlines and multi-task.  The individual must display a positive, team-oriented, can-do attitude.  The individual must be able to confidently and professionally interface with executive level staff on a regular basis.
Other Qualifications:                                                 
Regular attendance in conformance with property standards is essential to the successful performance of this position.  Irregular attendance will be subjected to disciplinary action, up to and including termination.
Upon employment, this position is required to fully comply with property rules and regulations for the safe and efficient operation of property facilities.  Employees who violate property rules and regulations will be subject to disciplinary action, up to and including termination of employment.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; talk or hear and taste or smell. The employee is frequently required to stand and walk. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must regularly lift and /or move up to 50 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Cottage Rental Agency is open and operational 24 hours a day, seven days a week. Employees are required to be available to work days, nights, weekends, and holidays.
Rules and Regulations
All employees must adhere to all safety rules and regulations required by local, State and Federal authorities, wear the appropriate personal protective equipment necessary to perform the job in a safe manner and will follow all safety rules per the Company’s Safety Policy.
Language Skills
Must be able to speak, read, write and comprehend the English language.
To perform the job successfully, an individual should demonstrate the following competencies :
  1. Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
  2. Design - Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.
  3. Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
  4. Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
  5. Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
  6. Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service ; Responds to requests for service and assistance; Meets commitments.
  7. Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
  8. Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
  9. Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
  10. Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
  11. Visionary Leadership - Displays passion and optimism; Inspires respect and trust; Mobilizes others to fulfill the vision; Provides vision and inspiration to peers and subordinates.
  12. Change Management - Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.
  13. Delegation - Delegates work assignments; Matches the responsibility to the person; Gives authority to work independently; Sets expectations and monitors delegated activities; Provides recognition for results.
  14. Leadership - Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others.
  15. Managing People - Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates' activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates' skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services.; Continually works to improve supervisory skills.
  16. Quality Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
  17. Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
  18. Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue ; Conserves organizational resources.
  19. Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce.
  20. Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
  21. Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
  22. Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
  23. Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
  24. Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
  25. Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
  26. Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
  27. Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
  28. Quantity - Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.
  29. Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions ; Uses equipment and materials properly.
  30. Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
  31. Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
  32. Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals.; Completes tasks on time or notifies appropriate person with an alternate plan.
  33. Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
  34. Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
Requisition ID1507