Destin Commons’ Heather Ruiz Appointed To Okaloosa TDC

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September 27, 2017
Destin, FL (September 26, 2017)…The Okaloosa County Commission recently appointed three people to four-year unpaid terms on the county’s Tourist Development Council (TDC), including unanimously appointed Heather Ruiz, the director of marketing for Destin Commons.
Under the oversight of the Okaloosa County Board of County Commissioners, the TDC is run by county staff and an appointed council of nine individuals who are directly involved in the tourism industry.  The primary responsibilities of the TDC are to promote tourism sales and increase overall visitation, operation of the Convention & Visitors Bureau, Convention Center and Visitors Welcome Center, funding of Beach Safety Life Saving Program, funding of local special events, research and evaluation of all programs and economy to promote tourism in the region along the Emerald Coast. The monies utilized to run the aforementioned areas are generated by Okaloosa County’s bed tax.
In the case of new appointee, Heather Ruiz, she brings with her a background that spans 10 years in marketing and public relations on the Emerald Coast. Last year, Ruiz was the winner of the ICSC (International Council of Shopping Centers) Foundation’s John T. Riordan Professional Education Development Scholarship and has now completed both Marketing I and Marketing II courses. She is now eligible to sit for the certification exam to earn the prestigious Certified Marketing Director (CMD) designation from ICSC. Destin Commons was also recently named “For–Profit Communicator of the Year” by the Northwest Florida Coast Chapter of the Florida Public Relations Association.
In addition to her business background, her involvement in the community on behalf of Destin Commons is extensive. She has been active with the Destin, Ft. Walton and Niceville Chambers of Commerce. At the Destin Chamber, Ruiz is a 2015 graduate of Destin Forward, winning that year’s Leadership Award. The Niceville Chamber named Ruiz the recipient of the You Rock Chairman’s Award. She is also a 2016 graduate of Northwest Florida State College’s Leadership Okaloosa, an esteemed 9-month leadership training and development program.  Volunteering with a number of area non-profits is also high on Ruiz’s list of endeavors, including serving on the executive board of Mattie Kelly Arts Foundation and the Marketing & PR Committee for Choctawhatchee Basin Alliance.
From an educational background, Ruiz made the Dean’s list for four years, and received her Bachelor of Science in Business Administration with a specialty in Marketing and Management from Florida State University in 2007.
Ruiz commented, “Having spent the majority of my life on the Emerald Coast, and now raising my own family here, it is an honor to be chosen to serve our area with the Okaloosa TDC. I look forward to working with the TDC to promote the Emerald Coast as a world-class destination, while maintaining sustainable economic and environmental practices that ultimately benefit both our residents and millions of annual visiting tourists.”
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About Destin Commons…
Voted “Best Place to Shop” by readers of Emerald Coast Magazine, award-winning Destin Commons in Destin, Florida continues to set the standard as Northwest Florida’s premier open-air lifestyle center. Set on 56 acres, the architecturally unique property managed by Turnberry Associates in partnership with Legendary, Inc., features more than 90 stores and restaurants offering the finest shopping, dining and entertainment, including Bass Pro Shops, Belk, H&M, Uncle Buck’s Fishbowl & Grill, the largest Lush in Florida, and AMC Destin, a 14-screen stadium style movie theatre. Destin Commons also offers 70,000 square feet of Class A office space, free WiFi access, interactive pop fountain, and Pirate’s Cove children’s soft play area. Destin Commons is located at the corner of US Highway 98 and the Mid Bay Bridge Road.  For additional information, call (850) 337-8700 or, Facebook, Instagram and Twitter.