Buying a Business: Analysis of Potential

Is your next big move an acquisition—or a hidden liability?

Acquiring an existing business is one of the fastest ways to scale, but the difference between a "diamond in the rough" and a "money pit" lies entirely in your ability to analyze its true potential.

This intensive workshop is designed for entrepreneurs and small business owners who want to move beyond the surface-level balance sheets. We will dive deep into the mechanics of strategic due diligence, helping you identify not just what a business is worth today, but what it could become under your leadership.

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What You Will LearnEmpty heading

In this session, we strip away the guesswork and provide you with a rigorous framework for evaluation:

• Financial Forensics: How to spot "normalized" earnings and identify red flags in tax returns vs. internal books.
• The "Intangible" Audit: Evaluating brand equity, customer concentration risks, and the strength of the existing team.
• Growth Pathing: Techniques to identify untapped revenue streams and operational efficiencies that the current owner may have missed.
• Risk Mitigation: Understanding the external factors—market shifts, regulatory changes, and competitive threats—that could impact future cash flow.
• The Valuation Gap: How to bridge the gap between what a seller wants and what the analysis supports.