Tourism Workshops at Hyatt Place at Grand Boulevard, 325 Grand Blvd., Miramar Beach
8:45 AM to 10:00 AM – “Tourism Marketing in the Digital Age: Taking Your Strategy to the Next Level”
With no shortage of media channels through which to reach your customer, honing in on where to focus your energy can be exhausting. The good news? Platforms like Google, Pinterest, Facebook, Instagram and Twitter make it easy to formulate a strategy that can be executed with a small team. Tourism pros Kristin Luna and Scott van Velsor of Odinn Media will lead you through a well-rounded lesson on social media tactics, the creation of an assets library, planning your editorial calendar and taking better photos with just your iPhone — all of which will result in a more effective digital marketing policy for the long term.
Kristin Luna got her feet wet in the travel industry by penning more than a dozen guidebooks for Frommer's and writing feature articles for major publications like Travel + Leisure, Newsweek, Conde Nast Traveler, Southern Living and Real Simple. Scott van Velsor covered the arts and urban growth scene in the San Francisco Bay Area as an investigative journalist before entering the world of tourism marketing.
In 2012, Kristin and Scott formed Odinn Media, Inc., through which they've worked with dozens of DMOs across the country, using a combination of words, photos and videos to generate innovative messaging. Past and current clients include Visit OKC, Texas Tourism, Visit Savannah, Visit New Orleans, Visit Lexington, South Dakota Tourism, Visit Florida, Visit Britain, Cayman Islands and Experience Columbus.
10:30 AM to 12 Noon – “Ignore Your Customers (and They’ll Go Away)”
Bestselling author Micah Solomon is a leading subject matter expert on customer service, company culture, hospitality and leadership. Micah is a regular contributor to Forbes.com and his expertise has been featured in Inc. Magazine, Bloomberg BusinessWeek, CBS, ABC, NBC, and the Harvard Business Review.
As a keynote speaker and workshop leader, Micah combines essential principles with detailed, insider knowledge and strategies that will keep your competitors scrambling, your customers coming back day after day, and your bottom line showing better and better results.
1:30 PM to 2:30 PM – Beach Operations Updates with Brian Kellenberger
From new beach access development and beach vendor management to new ordinances and updates on beach code enforcement, beach ambassadors and trash collection, the TDC Director of Beach Operations will provide an overview of efforts to “bring harmony to the beach.”
Please contact Lisa Foster, Industry Relations Specialist, at 850.333.2728 or Lisa@visitsouthwalton.com if you or your employees would like to attend our complimentary workshops. Seating is limited and will be capped once that limit is reached. This is a great educational opportunity for your marketing or customer service/front line staff to attend. These workshops will be recorded and available online for viewing afterwards.