The holidays are a busy time for everyone, which means they're also a great time to market your small business! There are all sorts of creative ways to get your business name out there and attract new customers. From the Walton Area Chamber of Commerce, here are just a few ideas to get you started:
Creating and Sharing a PDF Gift Guide
One of the best ways to get people thinking about your business during the holiday season is to create a gift guide. It’s easy to write a gift guide in Word and convert it to a PDF. You can share this PDF guide via email or social media, or even put it up on your website. Make sure to include a mix of items so that there's something for everyone. And be sure to highlight any special deals or promotions you may be running!
Posting Helpful Holiday Content
People are always looking for helpful content during the holidays. Whether it's recipes, gift ideas, or tips on how to survive the season without going crazy, your business can provide valuable content that will keep people coming back for more. And don't forget to make your content interactive! Ask people to share their own holiday tips or share their favorite holiday memories in the comments.
Holding Contests
What better way to spread some holiday cheer than by giving away prizes? People love free stuff, so this is a great way to get them interested in your business. Just be sure to promote your contest or giveaway far and wide so that as many people as possible have a chance to enter.
Investing in Gift Wrapping
If you sell physical products, make sure your packaging is festive and eye-catching. This is a great way to make people take notice of your business when they're out doing their holiday shopping. And who knows? They might even be so impressed by your packaging that they decide to buy something!
Engaging on Social Media
Social media is always a great way to connect with potential and current customers. But during the holidays, it's especially important to make sure you're being active on platforms like Twitter, Facebook, and Instagram. Share holiday-themed posts, run special promotions, and generally just make sure people know you're out there!
Rewarding Your Loyal Customers
The holidays are also a great time to show some love to your loyal customers. Send them a holiday card with a personal note, give them a discount on their next purchase, or throw a party just for them! Whatever you do, make sure they know how much you appreciate their business.
Partnering With Local Businesses
One of the best things about being a small business owner is that you can form relationships with other local businesses. During the holidays, team up with some of these businesses for joint promotions or cross-promotions. For example, if you own a bakery, team up with a local coffee shop and offer discounts when customers purchase items from both businesses. It's a win-win!
Hosting Events
There's no better way to get people in the door than by hosting an event! This could be anything from an open house to a holiday-themed workshop. Whatever you do, make sure it's something people will actually want to attend. And don't forget to promote, promote, promote!
Supporting Local Charities
The holidays are all about giving back, so why not use your small business as a platform for supporting a local charity? There are all sorts of ways to do this—from donating proceeds from sales to hosting fundraisers—so get creative and find an initiative that speaks to you and your business values.
The holidays are the perfect time for small businesses to get creative with their marketing efforts. There are all sorts of opportunities for promoting your business and attracting new customers. So what are you waiting for? Get out there and start spreading some holiday cheer!
Membership in the Walton Area Chamber of Commerce offers invaluable benefits to entrepreneurs in our community. Join us today!
