Tuesday, June 09, 2026
Mid-Year Marketing Effectiveness Survey Demonstrates Effectiveness of VISIT FLORIDA Marketing
TALLAHASSEE, Fla.— VISIT FLORIDA received results from its mid-year Integrated Marketing Effectiveness Survey, showing growth in campaign awareness and demonstrable, positive impact on traveler behavior, perceptions of Florida, and the visitation to the state. The Integrated Marketing Effectiveness study, or IME, measures how VISIT FLORIDA’s paid, owned, and earned marketing efforts influence traveler awareness, perceptions, intent to visit, and brand health while benchmarking Florida against key
