Florida Tourism Brand Value Reaches $162 Billion
TALLAHASSEE, Fla. — Florida’s tourism brand continues to grow in strength and value, reaching an all-time high of $162 billion in 2026, according to a new independent valuation by Brand Finance. The value represents a 14 percent increase from $142 billion in 2024. Like companies or other well-known products, tourism destinations have brands that carry value. Florida’s tourism brand is one of the State of Florida’s most valuable assets. The study found that $137.3 billion of Florida’s tourism brand value
DOH-Walton Issues Mosquito-Borne Illness Advisory
Walton, Fla.—The Florida Department of Health in Walton County (DOH-Walton) is informing residents of a confirmed human case of locally-acquired West Nile Virus Disease. DOH-Walton and South Walton Mosquito Control are coordinating surveillance and prevention efforts by ground treating, spraying the areas, and emptying any standing water in the area. DOH-Walton reminds the community to avoid being bitten by mosquitoes by taking these basic precautions. The Department continues to conduct statewide
